Project Overview

Reimagine a smoother experience for both passengers and Airport Officers to enhance security and reduce wait times. This can be achieved by improving passenger flow and minimizing delays caused by factors such as passengers bringing prohibited items to the checkpoint and being unclear about the checkpoint process.

Over the course of 10 weeks, I collaborated with 15 students from various disciplines to reimagine a seamless airport security experience in partnership with Deloitte. Our goal was to improve passenger flow and reduce delays while adhering to the constraints of using only existing technology and low-cost solutions.

Problem

How might we reimagine the airport checkpoint of the future to provide a more seamless and frictionless traveler and checkpoint officer experience while maintaining the security posture and providing effective next-gen education and information around the checkpoint?

Research

We conducted primary research to gain deeper insights into the experiences of diverse traveler demographics at airport security. These findings shaped our ideation process, enabling us to develop solutions rooted in user needs and perspectives.

Cultural Probe

We conducted a cultural probe to understand users' perspectives on airport security screening. Participants shared their current and ideal security screening experiences, along with a wishlist for improvements. To explore their knowledge, we included a "pack your carry-on" game, where most participants correctly categorized common items, with only obscure items being misclassified. These insights helped us identify user pain points and areas for improvement.

Ideation

Brainstorming

Each team member conducted individual preparation prior to the workshop, followed by collaborative group discussions to exchange and refine ideas. The session culminated in a full-team brainstorming activity, where a shared whiteboard became a canvas for innovative concepts, paving the way for fresh directions in the project.

Co-Creation Workshop

Our co-creation workshop was designed to evaluate the feasibility of our proposed solutions by engaging participants in discussions and interactive sessions. It also aimed to foster creativity and encourage open participation, enabling the generation of innovative ideas that align closely with the goals and needs of our end users.

Mapping Solutions

To identify the most viable paths forward, we carefully aligned potential solutions with our research insights and business objectives. Each idea was evaluated based on its originality, feasibility, and potential to deliver meaningful impact. This thorough analysis allowed us to prioritize solutions that best addressed our goals, enabling us to direct resources toward the most promising and effective options.

Design

The team was divided into three design groups, each focused on specific aspects of the traveler's journey.

Iteration Through User Testing

We conducted prototype testing in a park to collect feedback from a diverse group of participants. By observing how users engaged with the prototypes, we identified opportunities for refinement and gained valuable insights into their potential acceptance and adoption.