After using our improved app, 66% of users felt more confident navigating the airport security process.
Over the course of 10 weeks, I collaborated with 15 students from various disciplines to reimagine a seamless airport security experience in partnership with Deloitte. Our goal was to improve passenger flow and reduce delays while adhering to the constraints of using only existing technology and low-cost solutions.
How might we reimagine the airport checkpoint of the future to provide a more seamless and frictionless traveler and checkpoint officer experience while maintaining the security posture and providing effective next-gen education and information around the checkpoint?
We conducted primary research to gain deeper insights into the experiences of diverse traveler demographics at airport security. These findings shaped our ideation process, enabling us to develop solutions rooted in user needs and perspectives.
We conducted a cultural probe to understand users' perspectives on airport security screening. Participants shared their current and ideal security screening experiences, along with a wishlist for improvements. To explore their knowledge, we included a "pack your carry-on" game, where most participants correctly categorized common items, with only obscure items being misclassified. These insights helped us identify user pain points and areas for improvement.
Each team member conducted individual preparation prior to the workshop, followed by collaborative group discussions to exchange and refine ideas. The session culminated in a full-team brainstorming activity, where a shared whiteboard became a canvas for innovative concepts, paving the way for fresh directions in the project.
Our co-creation workshop was designed to evaluate the feasibility of our proposed solutions by engaging participants in discussions and interactive sessions. It also aimed to foster creativity and encourage open participation, enabling the generation of innovative ideas that align closely with the goals and needs of our end users.
The team was divided into three design groups, each focused on specific aspects of the traveler's journey.
We conducted prototype testing in a park to collect feedback from a diverse group of participants. By observing how users engaged with the prototypes, we identified opportunities for refinement and gained valuable insights into their potential acceptance and adoption.
It is a huge success!
Working closely with team members from different backgrounds and expertise taught me that the best solutions often emerge when considering diverse perspectives. By fostering an environment where everyone felt comfortable sharing their ideas, we could approach challenges more creatively and effectively. Additionally, I found that incorporating design thinking—focusing on empathy, experimentation, and iteration—helped us develop solutions that were not only functional but also user-centered.
I learned to break down large tasks into manageable steps, set clear milestones, and communicate proactively with stakeholders to ensure alignment. By maintaining a focus on the overarching business objectives, I was able to make decisions that delivered value without compromising quality. This experience deepened my understanding of how to navigate ambiguity and lead projects to success, even in high-pressure environments.
